Google Email Spamming Account Lockout Limits

  • 4 February 2021
  • 9 replies
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Userlevel 2
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Hey all, I know Google has limits on the amount of lockouts they will do on an account for Spamming. I have a user that simply will not listen and won’t work with marketing to use the proper mass mailing tools and keeps getting themselves locked out. Anyone know how many times until they do the 24hr lock out, and then the permanent lock? I doubt I will be able to dig those specifics up, but it would be great if they are documented somewhere. Thanks.


9 replies

They aren’t documented but it’s around 10. That can also be around 3 if the reason has been decided otherwise, i.e. if it’s just for overlimit, maybe you get 10, but if it’s for sending risky or dangerous content AND it’s rapidly marked as spam by recipients, Google will bring the hammer down harder. In this instance, they will require you to contact support, and the ban will increase linearly from 24-48-72++ until you then have to manually restore them.


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Source: Me, our SDRs were getting banned because a particular sales manager decided to dial up the outbound campaigns to 110% and crushed all her SDRs.


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Userlevel 2
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Thanks. I figured it might not be documented as its sorta by each situation. Yeah, this is the 9th and I have warned them each time. This time it looks like it did not turn itself back on after 30 mins, so I am gonna let them stew for at least another 30 and then turn it back on myself. CC the manager, and create a 1 hour loss of work, maybe they will start to get a clue, but I can’t really just keep leaving it off just because I want to.


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Sure. My unsolicited advice would be to set up a meeting with the Manager or head of Revenue and quickly and succinctly explain what the problem is here, because it will start to tank the reputation of the entire domain, and this will no longer auto-restore. So if you’re comofortable getting pages for this every time it happens going forward, and you want to restore email accounts at all hours of the night because they won’t dial back sales cadences, well, be my guest, but I would imagine you’ve more important things to do.


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Just leaving them in the penalty box won’t particularly “teach them a lesson” (which is kind of the intent here) but it will make you come off like a jerk to the business. And at the end of the day, you need sales and marketing to … sales and market, otherwise you don’t get cash to buy toys. So you can balance this out by bringing the right folks together, explaining things, being proactive here and looking like the hero as well as elevating yourself from a pager-responder to someone proactively engaged in keeping the business running well.


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Here's the support doc talking about this - https://support.google.com/a/topic/28609


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Though be aware that this doc ^ is … not particularly the hard truth (prior comments about heuristics and google’s algo’s that decide to bring the ban hammer down) We’ve seen repeat offenders get blocked after sending 25 emails.


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Userlevel 3
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Do you know what tool they use (looks like an unsanctioned extension or so) and black that?


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That’s a good question to consider. In my case I know it’s our sales automation platform that’s sanctioned b ut others might not be so lucky.


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